Tips For Creating A Media/Social Marketing Plan
What is a Media/Social Marketing Plan?
It is the use of media marketing techniques to create a plan that will help influence your community members to make
positive behavior changes for the benefit of the entire community. In this case, to make positive behavior changes
around HIV/AIDS.
Why use a Media/Social Marketing Plan?
Raise Awareness and Educate
Encourage Testing and Early Detection of HIV/AIDS
Decrease/Eradicate Stigma
Increase Community Support for Prevention and Testing
What are your Media/Social Marketing goals?
Example of goals could be:
Use social marketing strategies to help increase the knowledge of local statistics related to HIV/AIDS, signs and symptoms,
treatment options, support and testing resources.
Increase awareness of HIV/AIDS services that currently exist, how to access them and how to utilize them.
Reduce stigma associated with HIV/AIDS.
Educate communities that the health needs of those living with HIV or AIDS are best met through community systems
working together.
Who is your audience?
Educators
HIV/AIDS Providers
Social Service Providers
Tribal Administrators/Community Leaders
Health Care Professionals
Families, Individuals
Community at large
Specific Subpopulations: youth, gay or Two Spirit population, elders, etc.
Messages:
What message do you want to promote? And to which audience?
Be clear and concise in your message
Use a catch phrase that has remember-ability or encompasses local culture
Make certain your message is accurate and any data used are correct and citable use the fact sheets to compile
your data or be sure to get a reliable source to maintain credibility
What are the best modes of communication to reach your audience?
Email
Mailed Flyers and Newsletters
Posters and Print Media
Tribal Newspapers
Local Newspapers
Pamphlets/Brochures
Awareness Day Gift Items (pencils, pens, key chains, etc.)
Word of Mouth
Press Releases or Public Service Announcements (PSA)s
Television
Speakers Bureau
Other_______________________________
Click here to see Examples of Media Events and Activities
Click here to see Examples of Media Social Marketing Plans
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