By sending a media advisory to local media outlets (newspapers, radio stations, or TV stations) you are alerting them to an important event on which they should report. This advisory lets them know the who, what, when, where and why of your event, and if they are alerted early enough, it will allow them to assign someone to attend your event and write an article or story for their audience.
You should send the media advisory to arrive 5-15 days in advance of your event. Some agencies send advisories out 30 days in advance. Follow-up with a phone call the day before the event to encourage them to cover it and answer any questions they have.
When you call, be ready with information about your event. Tell them how important your event is to the community, what you hope to accomplish, how many people you hope to reach and how their agency can play a vital role in making sure the community hears your message
Media Advisory
“[insert name of community] Observes National Native HIV/AIDS Awareness Day”
March 20, 2008 marks the second annual National Native HIV/AIDS Awareness Day, which is being observed across Indian Country.
Who and What: The [insert name of Tribe, program, etc.] will hold [insert name of event] to acknowledge the impact of HIV/AIDS in Native communities.
When and Where: The [insert name of event] will be held [insert location] at [insert time] on March 20, 2008.
Why: Explain why this is an important issue and an important event for your community.
For more information or to schedule an interview, please contact [insert name of contact person] at [insert phone number].
End press release with the marks: ###. This lets the journalists know the release has ended. If your release jumps to the next page, write “more” at the bottom and center it. At the top of the corner of the next page, write “Page 2” and provide a subject reference.
Click here to see an Example of Press Release
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