MEDIA INVOLVEMENT OVERVIEW

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This section covers tips for the development of a Media/Social Marketing Plan and also includes links to Examples of Media Social Marketing Plans and Examples of Media Events and Activities at the end of this section.

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Tips for Creating a Media/Social Marketing Plan

What is a Media/Social Marketing Plan?

• It is the use of media marketing techniques to create a plan that will help influence your community members to make healthier behavior changes for the benefit of the entire community. In this case, to make healthier behavior changes around HIV/AIDS.

Why use a Media/Social Marketing Plan?

• To raise awareness and educate
  
• To encourage testing and early detection of HIV/AIDS
  
• To decrease/eradicate stigma
  
• To increase community support for prevention and testing

What are your Media/Social Marketing goals?
Example of goals could be:

• Use social marketing strategies to help increase the knowledge of local statistics related to HIV/AIDS, signs and symptoms, treatment options, support and testing resources
• Increase awareness of HIV/AIDS services that currently exist, how to access them and how to utilize them
• Reduce stigma associated with HIV/AIDS
• Educate communities that the health needs of those living with HIV or AIDS are best met through community systems working together

Click here to view and/or obtain Examples of Media Social Marketing Plans.

Who is your audience?

• Educators
• HIV/AIDS Providers
  
• Social Service Providers
  
• Native Administrators/Community Leaders
  
• Health Care Professionals
• Families, Individuals
• Community at large
  
• Specific Subpopulations: youth, gay or Two-Spirit population, elders, etc.

What message do you want to promote and to which audience?

• Be clear and concise in your message
• Use a catch phrase that is easy to remember and/or encompasses local culture
  
• Make certain your message is accurate and any data used are correct and citable – use the fact sheets to compile your data or be sure to get a reliable source to maintain credibility

What are the best modes of communication to reach your audience?

• Press Release
• Public Service Announcements (PSA)s
• Television Advertisement or News Spot
• Email
  
• Mailed Flyers and Newsletters
  
• Posters and Print Media
  
• Tribal Newspapers
  
• Local Newspapers
  
• Island Newspapers
  
• Internet/Web Sites
  
• Social Networking Sites
  
• Blogs
  
• Pamphlets/Brochures
  
• Awareness Day Gift Items (pencils, key chains, etc.)
  
• Word of Mouth
  
• Speakers Bureau
  
• Other: _____________________________________

Click here to view and/or obtain Examples of Media Events and Activities.