MEDIA TALKING POINTS
Media Talking Points showcase various guidelines and examples to assist with media engagement.
Development and Examples of Media Talking Points
The HIV and AIDS epidemics in Native communities are complex issues that are difficult to convey in a few brief sentences. However, involvement of the media is important and essential to convey our key messages concisely. Below are a few central messages that should be included in your encounters with the press.
It is helpful to identify the key messages that eloquently convey the important points about your message. You can do this by writing down your responses to the following questions:
- What is the problem and what documents it as a problem?
- What are some solutions, short term and long term?
- What action do you want?
Sample Media Talking Points for NNHAAD
Problem: HIV and AIDS are growing fast among American Indian, Alaska Native, and Native Hawaiian people. Though we have the smallest racial/ethnic population, we have the third highest rate per 100,000 persons of AIDS diagnoses. Few Native communities are aware of the magnitude of the HIV and AIDS threat to their communities.
Solution: National Native HIV/AIDS Awareness Day is the first day of Spring each year. It is a time for American Indian, Alaska Native, and Native Hawaiian communities and our supporters to raise awareness of the devastating effects HIV and AIDS have on Native communities. (If you are in a face to face meeting with the media, you may want to distribute fact sheets with your talk).
Action: Please join the combined efforts of Native communities and supporters across the nation in raising awareness about HIV/AIDS risk by helping to encourage:
HIV testing and knowing your status, or
Learning more about HIV/AIDS, how to protect yourself and your community, or
Organizing a National Native HIV/AIDS Awareness Day event to raise awareness in your community
Any or all of these three actions can be used to enhance your Media Talking Points. Keep in mind that it is important to keep the action message short and simple.
Create your own Media Talking Points: