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Social Marketing Clearinghouse Materials

The Social Marketing Clearinghouse was created to assist tribes, tribal health clinics, urban health clinics, HIV/AIDS community based organizations, and public health entities across the United States. The Clearinghouse contains a number of different types of social marketing materials and resources that have been created by other agencies for specific populations that they serve. These materials can be used as part of an ongoing social marketing campaign in your communities, as examples of efforts you could create, or as training materials. However, since NNAAPC did not create these materials specifically, we ask that all users respect the integrity of the agencies and communities that created them. Please contact them if you would like to use them, and if you do adopt any piece of the materials for your programs, please use them respectfully and appropriately.

For more information contact Elton Naswood, Capacity Building Assistance Specialist at or (720) 382.2244 ext. 309



  • Positive for Life: Native Americans Living with HIV and AIDS, copyright 1993, Films Media Group (according to website currently unavailable)   
    • This program looks at the AIDS epidemic from the perspective of Native Americans, specifically among those living in Canada. The program follows several HIV-positive individuals, demonstrating many sides of AIDS—the physical and emotional pain caused by being diagnosed as HIV-positive, the struggle in finding that a loved one has AIDS, and the reaction of community and friends to an HIV-positive diagnosis. The program also looks at problems that are unique to the Native American community, including the false perception that AIDS is a "white man’s disease" and how attitudes within the native community about sex, shame, and embarrassment can hinder information programs, costing lives. This link listed provides a preview via YouTube.


  • YOUTUBE: “AIDS to Native Eyes” Part one and Part two
    • A 25 Year Retrospective of the Native American Response to AIDS through Poster Art First-Annual National Native (American Indian, Alaskan Native and Native Hawaiian) HIV/AIDS Awareness Day - MARCH 21, 2007 The NorthEast Two- Spirit Society is brought it to New York on the first-ever National Native HIV/AIDS Awareness Day to highlight the historical and evolving Native response to HIV/AIDS through the art created by Native activists, care providers and people living with AIDS throughout this health crisis. The evening was a one of a kind presentation of culturally appropriate art work used for the last 25 years of the HIV/AIDS epidemic in Native American communities to prevent the spread of the virus and to enhance community access to treatment.


  • YOUTUBE: “Face to Face Shenandoah Films. Preview this film on YouTube::
    • The stress others around me cause will kill faster than AIDS.
      The video opens with a personal mother/son message from each followed by a phone-in TV show where two HIV Positive individuals, an Indian woman and man, answer the following questions:
      a. how AIDS is spread
      b. symptoms
      c. confidential vs. anonymous testing
      d. reactions of others
      e. learning appreciation and how to live better lives. Includes facts and discussion guide. 


  • YOUTUBE: “Circle of Warriors Shenandoah Films. Preview this video on YouTube:
    • "I'm not dying of AIDS, I'm LIVING with AIDS, and hopefully it will die with me." HIV positive Indian men and women open their lives so that others might benefit. As a panel, they discuss;
      a. their initial reactions to their situation
      b. reactions to others around them, loneliness-denial-anger-support
      c. what others can do to support friends with AIDS
      d. how to tell one's family about sexuality after AIDS


  • YOUTUBE: “It's Your Life, Live It Safe - HIV/AIDS In Native American Communities”



  • YOUTUBE: “Teens Talk AIDS (UMTV)”
    • Native American teens overcome cultural challenges to face the realities of HIV/AIDS, which affects minority kids at a higher rate. This is a news report focusing on teens and their parents discussing HIV/AIDS, safe sex practices and STD prevention


  • YOUTUBE: “Native American Part2.mp4” Girl Did You Know Series, Illinois Dept. of Health and the American Indian Health Service of Chicago.
    • What do girls know about HIV and AIDS? This is Part II of a series of video projects "Girl Did You Know". This video project is in partnership with the Illinois Department of Public Health, Center for Minority Health Services, American Indian Health Services Chicago, Inc., and our youth. It is a one on one interview with a Native American teenage girl who discusses her knowledge of HIV/AIDS and how it effects her and the Native American community


  • YOUTUBE: “Sharon: Native American Living With HIV” African American Planning Commission INC YouTube Channel
    • This is a one on one interview with Sharon, who is 40 years old and has been infected with HIV for three years. In this moving interview, she describes how she found out she had HIV and gives some advice for others struggling to come to terms with their diagnosis.



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